Dr. Santhi R.

M.Com., M.Phil., Ph.D.

Department of 

Commerce

Associate Professor & HoD

Years of service at the College:

21

Total years of service:

29

Number of Research Projects:

Number of Journal Publications:

2

Number of Conference Presentations:

7

Specializations

  • Legal systems

  • Advertising and Salesmanship

  • Marketing

  • Management Accounting

  • Banking

  • Business Management

  • Value Education

  • Company Law

  • Industrial Law

  • Business Communication.

Research Projects

Journal Publications

  1. Perception and Consumer Behaviour towards private labels at retail outlet in Chennai city-An empirical view” was published in International Journal of Research in Commerce & Management Volume No.3(2012), Issue No.03(March). ISSN 0976-2183.

  2. "Role of Micro Insurance on the Economic and Social Upliftment of the Poor", National conference on FDI in Retail Markets: Issues, Challenges and Remedies, February 2013, ISBN 978-93-81992-78-4.

Conference Presentations

  1. Challenges Faced by Women Entrepreneurs’ at a State level seminar organized by the Department of commerce, Asan Memorial College on 9th January 2008.

  2. Two papers on ‘E-Banking-An overview’ and ‘Customer-Banker relationship' at the National Conference on Changing faces of Indian Banking organized by GRD School of Commerce and International Business on 21st February 2008.

  3. ‘Government Incentives and Subsidies in Promoting Women Entrepreneurs’ at a National level Symposium organized by Department of Commerce, Dhanalakshmi Srinivasan College of Arts and Science for women on 23rd February, 2008.

  4. Impact of Globalisation on Retail Industry’ at the International Conference on Globalisation – Impact, Challenges and Opportunities organized by Department of commerce, St Joseph’s College of Arts & Science, Cuddalore, on 14th & 15th March 2008.

  5. Export Credit Insurance and its Contributions to India’s Exports-Opportunities and Challenges”, at the National Conference-CONECI-2008, conducted by the Department of Commerce, School of Management, Pondicherry University during 10th & 11th October, 2008.

  6. Does Cellular Phone Enhance the Quality of life of the Urban Consumer”, at the International Conference on ‘Innovations-Enhancing the quality of Life’, organized by the Department of Commerce, Loyola College(Autonomous), Chennai-600 034 during 12th and 13th January 2009.

  7. Home loan interest rates-Floating or Sinking?” at the National level Seminar on Housing Needs and the role of Institutional Housing Finance, organised by Government Arts College(Men) Autonomous Nandanam, Chennai-600 035, on 27th February 2009.

Workshops / Training Programmes / FDPs Attended

  1. Impact of Globalisation on Retail Industry, International Conference on Globalisation – Impact, Challenges and Opportunities, 2008.

  2. Cellular Phone Enhance the Quality of life of the Urban Consumer, International Conference on Innovations - Enhancing the quality of Life, 2009.

  3. E-Banking-An overview, National Conference on Changing faces of Indian Banking, 2008.

  4. Customer-Banker relationship, National Conference on Changing faces of Indian, 2008.

  5. Government Incentives and Subsidies in Promoting Women Entrepreneurs, National level Symposium on Women Entrepreneurship in in India , 2008.

  6. Initiatives of EPC, National Conference – CONECI 2008, 2008.

  7. Home loan interest rates-Floating or Sinking?, National level Seminar on Housing Needs and the role of Institutional Housing Finance, 2009.

  8. Role of Micro Insurance on the Economic and Social Upliftment of the Poor, National conference on FDI in Retail Markets: Issues, Challenges and Remedies, 2013.

  9. Attended a Orientation Course at Academic Staff College, University of Madras, 2002

  10. Attended a Refresher Course at Academic Staff College, University of Madras, 2004

  11. Attended a Refresher Course at Academic Staff College, University of Madras, 2008

Awards

Other Achievements