Dr. Geetha S.

M.Com., M.Phil., Ph.D.

Department of 

Commerce

Associate Professor

Years of service at the College:

21

Total years of service:

28

Number of Research Projects:

Number of Journal Publications:

2

Number of Conference Presentations:

8

Specializations

  • Cost Accounting

  • Management Accounting

  • Business Law

  • Company Law

  • Banking

  • Human Resources Management

  • Personnel Management

  • Business Management

Research Projects

Journal Publications

  1. Role of technology in development of Banking, GSSJC'S TQ-a Bi-Annunal Multi-Disciplinary Research Journal, Volume 01, Issue, 02, June 2013, ISSN : 2319-9091.

  2. “Perception and Consumer Behaviour towards private labels at retail outlet in Chennai city-An empirical view” was published in International Journal of Research in Commerce & Management Volume No.3 (2012), Issue No.03 (March). ISSN 0976-2183.

Conference Presentations

  1. A paper titled ” Role of Micro Insurance on the Economic and social upliftment of the poor” at the National conference on FDI in Retail Markets: Issues, Challenges and Remedies on 24th February 2013, organized by Kanchi Shri Krishna College of Arts and Science, Kanchipuram-631 551 and published in the conference proceedings with ISBN:978-93-81992-78-4.

  2. A paper on ‘Challenges Faced by Women Entrepreneurs’ at a State level seminar organized by the Department of commerce, Asan Memorial College on 9th January 2008.

  3. Two papers on ‘E-Banking-An overview’ and ‘Customer-Banker relationship at the National Conference on Changing faces of Indian Banking organized by GRD School of Commerce and International Business on 21st February 2008.

  4. A paper on ‘Government Incentives and Subsidies in Promoting Women Entrepreneurs’ at a National level Symposium organized by Department of Commerce, Dhanalakshmi Srinivasan College of Arts and Science for women on 23rd February, 2008.

  5. A paper on ‘Impact of Globalisation on Retail Industry’ at the International Conference on Globalisation – Impact, Challenges and Opportunities organized by Department of commerce, St Joseph’s College of Arts & Science, Cuddalore, on 14th & 15th March 2008.

  6. A paper titled “Export Credit Insurance and its Contributions To India’s Exports-Opportunities and Challenges”, at the National Conference-CONECI-2008, conducted by the Department of Commerce, School of Management, Pondicherry University during 10th & 11th October, 2008.

  7. A paper titled “Does Cellular Phone Enhance the Quality of life of the Urban Consumer”, at the International Conference on ‘Innovations-Enhancing the quality of Life’, organized by the Department of Commerce, Loyola College(Autonomous), Chennai-600 034 during 12th and 13th January 2009.

  8. A paper on “Home loan interest rates-Floating or Sinking?” at the National level Seminar on Housing Needs and the role of Institutional Housing Finance, organised by Government Arts College(Men) Autonomous Nandanam, Chennai-600 035, on 27th February 2009.

Workshops / Training Programmes / FDPs Attended

  1. E-Banking-An overview, National Conference on Changing faces of Indian Banking, 2008.

  2. Customer-Banker relationship, National Conference on Changing faces of Indian, 2008.

  3. Business Process Outsourcing (BPO), National level conference on Role of Information and Communication technology in SMEs, 2008.

  4. Globalisation in Banking Sector, International Conference on Globalisation –Impact, Challenges and Opportunities, 2008.

  5. Women Entrepreneur in Various Fields, National level Symposium on Women Entrepreneurship in in India, 2008.

  6. FDI in Retail Markets, National conference on FDI in Retail Markets: Issues, Challenges and Remedies, 2013, ISBN 978-93-81992-78-4.

  7. Attended a Orientation Course at Academic Staff College, University of Madras, 2002

  8. Attended a Refresher Course at Academic Staff College, University of Madras, 2004

  9. Attended a Refresher Course at Academic Staff College, University of Madras, 2008

Awards

Other Achievements