Departments‎ > ‎Commerce‎ > ‎Faculty‎ > ‎

Dr. S. Geetha

Associate Professor
 
Contact Details
 
Qualifications
Degree University Year
 B.Com. University of Madras 1989
 M.Com.  University of Madras  1991
 M.Phil.  University of Madras  1992
 Ph.D. University of Madras  2010
 
Title of the Ph.D. ThesisCustomer Relationship Management A Study with special reference to Old and New Generation Private Sector Banks in Chennai

Title of the M.Phil ThesisA Study on Investors Protection in Stock Market

Date of Joining the College: 13 March, 2001
 
Areas of Interest
  • Cost Accounting
  • Management Accounting
  • Business Law
  • Company Law
  • Banking
  • Human Resources Management
  • Personnel Management
  • Business  Management
Publications
  1. Role of technology in development of Banking, GSSJC'S TQ-a Bi-Annunal Multi-Disciplinary Research Journal, Volume 01,  Issue, 02, June 2013, ISSN : 2319-9091.
  2. Two papers on ‘Problems of women entrepreneurs’ and ‘Role of Financial Institutions in Entrepreneurial Development’ at a State level seminar organized by Department of commerce, Asan Memorial College on 9th January 2008.
  3. Two papers on ‘E-Banking-An overview’and ‘Customer-Banker relationship at the National Conference on Changing faces of Indian Banking organized by GRD School of Commerce and International Business on 21st February 2008.
  4. ‘Women Entrepreneur in various fields’ at National level Symposium organized by Department of Commerce, Dhanalakshmi  Srinivasan College of Arts and Science for women on 23rd February, 2008.
  5. “Globalisation in banking sector’ at the International Conference on Globalisation –Impact, Challenges and Opportunities organized by Department of commerce,  St Joseph’s College of Arts & Science, Cuddalore, on 14th & 15th March 2008.
  6. “Business Process Outsourcing (BPO) ”at National level conference organized by Vidyasagar College of Arts & Science, Udumalpet on 1st March 2008.
  7. A paper titled “Export Credit Insurance and its Contributions To India’s Exports-Opportunities and Challenges”, at the National Conference-CONECI-2008, conducted by the Department of Commerce, School of Management, Pondicherry University during 10th & 11th October, 2008.
  8. A paper titled “Does Cellular Phone Enhance the Quality of life of the Urban Consumer”, at the  International Conference on ‘Innovations-Enhancing the quality of Life’, organized by the Department of Commerce, Loyola College(Autonomous), Chennai-600 034 during 12th and 13th  January 2009.
  9. A paper on “Home loan interest rates-Floating or Sinking?” at the National level Seminar on Housing Needs and the role of Institutional Housing Finance, organised by Government Arts College(Men) Autonomous Nandanam, Chennai-600 035, on 27th  February 2009.
  10. “Perception and Consumer Behaviour towards private labels at retail outlet in Chennai city-An empirical view” was published in International Journal of Research in Commerce & Management Volume No.3 (2012), Issue No.03 (March). ISSN 0976-2183.

Paper Presented

  • A paper titled ” Role of Micro Insurance on the Economic and social upliftment of the poor” at the National conference on FDI in Retail Markets: Issues, Challenges and Remedies on 24th February 2013, organized by Kanchi Shri Krishna College of Arts and Science, Kanchipuram-631 551 and published in the conference proceedings with ISBN:978-93-81992-78-4.
  • A paper on ‘Challenges Faced by Women Entrepreneurs’ at a State level seminar organized by the Department of commerce, Asan Memorial College on 9th January 2008.
  • Two papers on ‘E-Banking-An overview’ and ‘Customer-Banker relationship at the National Conference on Changing faces of Indian Banking organized by GRD School of Commerce and International Business on 21st February 2008.
  • A paper on ‘Government  Incentives and Subsidies in Promoting Women Entrepreneurs’ at a National level Symposium organized by Department of Commerce, Dhanalakshmi  Srinivasan College of Arts and Science for women on 23rd February, 2008.
  • A paper on ‘Impact of Globalisation on Retail Industry’ at the International Conference on Globalisation – Impact, Challenges and Opportunities organized by Department of commerce,  St Joseph’s College of Arts & Science, Cuddalore, on 14th & 15th March 2008.
  • A paper titled “Export Credit Insurance and its Contributions To India’s Exports-Opportunities and Challenges”, at the National Conference-CONECI-2008, conducted by the Department of Commerce, School of Management, Pondicherry University during 10th & 11th October, 2008.
  • A paper titled “Does Cellular Phone Enhance the Quality of life of the Urban Consumer”, at the  International Conference on ‘Innovations-Enhancing the quality of Life’, organized by the Department of Commerce, Loyola College(Autonomous), Chennai-600 034 during 12th and 13th  January 2009.
  • A paper on “Home loan interest rates-Floating or Sinking?” at the National level Seminar on Housing Needs and the role of Institutional Housing Finance, organised by Government Arts College(Men) Autonomous Nandanam, Chennai-600 035, on 27th  February 2009.

Conferences / Seminars

  • E-Banking-An overview, National Conference on Changing faces of Indian Banking, 2008.
  • Customer-Banker relationship, National Conference on Changing faces of Indian, 2008.
  • Business Process Outsourcing (BPO), National level conference on Role of Information and Communication technology in SMEs, 2008.
  • Globalisation in Banking Sector, International Conference on Globalisation –Impact, Challenges and Opportunities, 2008.
  • Women Entrepreneur in Various Fields, National level Symposium on Women Entrepreneurship in in India, 2008.
  • FDI in Retail Markets, National conference on FDI in Retail Markets: Issues, Challenges and Remedies, 2013, ISBN 978-93-81992-78-4.

Training Programmes

  • Attended a Orientation Course at Academic Staff College, University of Madras, 2002
  • Attended a  Refresher Course at Academic Staff College, University of Madras, 2004
  • Attended a  Refresher Course at Academic Staff College, University of Madras, 2008