Departments‎ > ‎Commerce‎ > ‎Faculty‎ > ‎

Dr. (Mrs.) S. Geetha

Assistant Professor
 
Contact Details
 
Qualifications
Degree University Year
M.Com. University of Madras 1991
M.Phil. University of Madras 1992
Ph.D.University of Madras  2010
 
Title of the Ph.D. Thesis: Customer Relationship Management in Private Banking Industry
 
Date of Joining the College: 13 March, 2001
 
Areas of Interest
  • Cost Accounting
  • Management Accounting
  • Business Law
  • Company Law
  • Banking
  • Human Resources Management
  • Personnel Management
  • Business  Management
 
Publications
  1. Role of technology in development of Banking, GSSJC'S TQ-a Bi-Annunal Multi-Disciplinary Research Journal, Volume 01,  Issue, 02, June 2013, ISSN : 2319-9091.
  2. Two papers on ‘Problems of women entrepreneurs’ and ‘Role of Financial Institutions in Entrepreneurial Development’ at a State level seminar organized by Department of commerce, Asan Memorial College on 9th January 2008.
  3. Two papers on ‘E-Banking-An overview’and ‘Customer-Banker relationship at the National Conference on Changing faces of Indian Banking organized by GRD School of Commerce and International Business on 21st February 2008.
  4. ‘Women Entrepreneur in various fields’ at National level Symposium organized by Department of Commerce, Dhanalakshmi  Srinivasan College of Arts and Science for women on 23rd February, 2008.
  5. “Globalisation in banking sector’ at the International Conference on Globalisation –Impact, Challenges and Opportunities organized by Department of commerce,  St Joseph’s College of Arts & Science, Cuddalore, on 14th & 15th March 2008.
  6. “Business Process Outsourcing (BPO) ”at National level conference organized by Vidyasagar College of Arts & Science, Udumalpet on 1st March 2008.

Conferences / Seminars

  1. E-Banking-An overview, National Conference on Changing faces of Indian Banking, 2008.
  2. Customer-Banker relationship, National Conference on Changing faces of Indian, 2008.
  3. Business Process Outsourcing (BPO), National level conference on Role of Information and Communication technology in SMEs, 2008.
  4. Globalisation in Banking Sector, International Conference on Globalisation –Impact, Challenges and Opportunities, 2008.
  5. Women Entrepreneur in Various Fields, National level Symposium on Women Entrepreneurship in in India, 2008.
  6. FDI in Retail Markets, National conference on FDI in Retail Markets: Issues, Challenges and Remedies, 2013, ISBN 978-93-81992-78-4.

Training Programmes

  1. Attended a Orientation Course at Academic Staff College, University of Madras, 2002
  2. Attended a  Refresher Course at Academic Staff College, University of Madras, 2004
  3. Attended a  Refresher Course at Academic Staff College, University of Madras, 2008